What would it feel like to win a car – a Mustang GT – while you are still young enough to enjoy it? Would you sell it for the cash? Would it change your life for the better? Or would it bring out your wild side and within 6 months you’re sharing a hotel room with MC Hammer?
Well, Daniel Velarde was given the chance to find out what he would do. In 2009, while Ford was promoting the 2010 Mustang redesign with the ’10 Unleashed campaign, Daniel sent in an essay with his Ford story. Daniel’s concept was to have a tattoo to match your car. What can be more personal than a tattoo to express yourself to the world? How about a car with matching graphics? Ford loved the idea and Daniel was picked as one of the 10 winners.
So what has life been like for Daniel since winning? Mustang Evolution sat down with one of Ford’s best marketing tools for an interview.
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